Digital Wallet Wars: The Battle Between Fintech Companies and Established Financial Giants
Growing up, going to the bank was a big deal. The ability to “fill bank tellers” and “conduct yourself properly in the bank” used to be desirable life skills. Today, these procedures have been overturned by simpler financial solutions. The rise of fintechs has disrupted the traditional banking system by offering more convenient, digital-first services. […]
How Fintech companies are transforming Nigeria’s financial spaces — Akinbo
The landscape of banking in Nigeria is undergoing a seismic shift, thanks to the rise of fintech companies that are challenging traditional financial giants with innovative solutions. According to Oluwa Sekemi Akinbo, a leading voice in the fintech space: “The rise of fintechs has transformed the Nigerian financial space, improving customers’ realities and prompting traditional […]
How Startups are Using Influencers to Grow Brands
Advertising has evolved significantly in the 21st century. Brands have moved past the traditional door-to-door sales and newspaper ads to dynamic digital marketing strategies. Today, we have Facebook ads, Google ads, and other channels that sell products and services beyond borders. Another game changer in the marketing industry is the rise of influencer marketing. Influencer […]
Ethical marketing practices for young marketers, Oluwasekemi Akinbo shares insights
As a young marketer, it’s essential to understand the importance of ethical marketing practices in today’s digital age. With the rise of social media and online advertising, marketers have unprecedented access to consumers’ personal data and attention. However, this power comes with great responsibility. Ethical marketing practices not only build trust with your target audience […]